Public Relations

1. The Public Relations Speech

Time:		5-7 minutes
Objectives:	Prepare a talk that will build goodwill for your organization by supplying useful information of interest to the audience.

2. Resources for Goodwill

Time:		8-10 minutes
Objectives:	Research the operation and benefits of an organization or company. Prepare a talk designed to build goodwill toward it by presenting factual information. Analyze the common interests of your audience and focus your presentation on those interests. Effectively use at least one visual aid to enhance the audience's understanding.

3. The Persuasive Approach

Time:		8-10 minutes
Objectives:	Direct a persuasive appeal to the audience's self-interests using a combination of fact and emotion in a speech delivered in such a manner that it appears extemporaneous. Persuade the audience to adopt your viewpoint by the use of standard persuasive techniques.

4. Speaking Under Fire

Time:		6-8 minutes, plus 8-10 minutes (Q&A)
Objectives:	Prepare a talk to persuade a hostile audience at least to consider your position on a controversial issue. Conduct a question-and-answer period on the speech subject.

5. The Media Speech

Time:		8-10 minutes, plus 30 seconds
Objectives:	Write a speech script behalf of a social cause. Using the script, present the speech to persuade a general television audience.

Note: For some speech projects, the presentation time may also include additional segments for such activities as question-and-answer periods, depending on the project.