The Professional Speaker
1. The Keynote Address
| Time: |
|
15-20 minutes |
| Objectives: |
- Identify the basic differences between keyote speeches and other
kinds of speeches.
- Learn how to evaluate audience feeling and establish emotional rapport.
- Learn and use the proessional techniques necessary for a successful
keynote presentation.
- Develop a speech style and delivery that effectively inspires and
moves the audience to adopt your views as a collective reaffirmation
of its own.
|
2. Speaking to Entertain
| Time: |
|
15-20 minutes |
| Objectives: |
- Entertain the audience through the use of humor drawn from personal
experience and from other material that your have personalized.
- Deliver the speech in a way that makes the humor effective.
- Establish personal rapport with your audience for maximum impact.
|
3. The Sales Training Speech
| Time: |
|
15-20 minutes |
| Objectives: |
- Tell a sales audience how to sell a product by using a planned presentation.
- Inform a sales training audience about the human experience of the
buyer-seller relationship.
- Use entertaining stories and dynamic examples of sales situations.
- Inspire salespeople to want to succeed in selling.
|
4. The Professonal Seminar
| Time: |
|
20-40 minutes |
| Objectives: |
- Plan and present a seminar with specific learning objectives.
- Relate to the audience by using a seminar presentation style.
- Use seminar presentation techniques to promote group participation,
learning and personal growth.
|
5. The Motivational Speech
| Time: |
|
15-20 minutes |
| Objectives: |
- Understand the concept and nature of motivational speaking.
- Apply a four-step motivational method with the purpose of persuading
and inspiring.
- Deliver a motivational speech to persuade an audience to emotionally
commit to an action.
|
Note: For some speech projects, the presentation
time may also include additional segments for such activities as question-and-answer
periods, depending on the project.